Archives

This Evolutionary Theory Might Explain Why We Prefer Glossy Things

Yes, the research is dated a couple years, but the general appeal of shiny things might be instinctual.

Know Yourself and Good Design Will Follow

So you’ve been paying people to design things for you. Fliers, direct mail pieces, landing pages, everything. It’s usually a tedious process, a lot of back and forth. And it’s a fun challenge, one we’re always up for. But we’ve been thinking: How do artists get away with just “throwing something together?” And why doesn’t […]

10 Reasons You Want To Be Peter Saville

Peter Saville entered the UK music scene in the late 70s after meeting Tony Wilson, journalist and TV presenter, by approaching him after a “very, very bad” Patti Smith show. Saville happened to be a brilliant designer, and was commissioned to do the logo for a small record label called Factory. Needless to say, you […]

Herman Miller Asks Famed Designers, “Why?”

Herman Miller, Inc. is based in Zeeland, Michigan and is a major manufacturer of modern office furniture, equipment and home furnishings. Under design direction of George Nelson, the company’s become the most prolific and influential producer of modernist furniture. If you’ve ever been in a Design Within Reach store in person, or online, then you’ve […]

You Get What You Give With Feedback

With help from literary greats, we put together some guiding principles for giving feedback that’s less painful, and more effective. When you’re looking at someone’s work it’s so easy to say, “I don’t like that.” Or “That isn’t working.” But celebrating what’s valuable? That takes understanding. It takes a well-developed vocabulary. It takes experience. It’s […]

Seen enough? Get An Estimate