Newsletters are great tools. They help people get the information they need quickly, but how long do readers usually spend on an email? You tell me. How many emails do you get on a daily basis? More than 10? More than 100? More than 500? No matter the amount, you probably don’t read every word […]
According to one scientist, it’s better to say no to Facebook ads. Let’s say you pay $10 for a Facebook ad and you get 40 likes. That’s cool, right? That’s supposed to mean that your page engagement is going to go up. That’s supposed to mean that you’ll have 40 new customers, right? Not exactly. […]
So you have a business! Woohoo. You have clients! Yes! You have a website. Yay. But you need more than a business, clients, and a website to last. You need to understand your brand. What are you all about? What type of clients do you want to reach? Here are some questions you should think […]
Happy Thanksgiving! Before someone eats all of the turkey and falls asleep on the couch, you should take some time out of your day to say thank you to your clients, employees, bosses, and colleagues. We love writing customized letters, and we’ve created some simple ways to design a memorable and customizable thank you […]
Are you focusing on edge cases? If so, don’t tell that to Paul Boag because he’ll tell you to stop. If you’re building a reasonably large website there might be hundreds of tasks that a user could be trying to complete. But you cannot, and should not, try to accommodate all of them.