Don’t Do it Alone: How to Update Your Site

We know that to keep a successful business running, you have to do a lot of planning. But that’s why we’re here! We’ve created some ways to update your site.

You can use CMS to tweak a few words or you can use it to recreate your entire web presence. We created a CMS information page to help you decide whether it’s right for you.

It’s not enough to have an easy-to-follow CMS-created webpage; you need to have real content that your clients want to read. If you’re too tired or busy to create the content yourself, we can help. We make it easy to personalize your website.  Many people think that having web content is enough, but your readers will be able to tell the difference between human created copy and copy that only focuses on keywords. Let’s look at an example of robot-like copy:

Three-dimensional pools will fill all your water needs. We know you like to swim, dive, and jump, so why not jump into summer with [Name of company’s products]? We use state-of-the-art technology to provide one-of-a-kind service. We know you’re going to love it!

Have you ever heard someone say in conversation that they have three-dimensional pools? If not, why is it in the copy? What does one-of-a-kind service look like? Despite the cute and catchy puns, the copy above lacks one important aspect: emotion. Once your customers read that web content, they’re sure to leave your page immediately for another, more down-to-earth website.

Getting web content that reflects your real life business in a real life way is necessary to creating a website that will attract (and keep) customers.

Jingle Bells, Snow and Holiday Hours

We’ve had a really fun year here at Entermotion. We’ve worked with some amazing new clients, and even grown our team a little bit. We can’t believe how quickly 2013 has come and gone, but we’re excited to celebrate Christmas and welcome 2014 with open arms… and some time off.

We’ll be out of the office beginning December 24, returning January 2. We might be a little slow responding to emails, but if it’s an emergency we’ll do our best to make ourselves available.

We’ll spend our break hanging with friends and family, and probably diving into those personal projects we never seem to have time for. Here’s to hoping you enjoy every minute of this holiday season, too!

– Entermotion

Congratulations to BLN on their New Website.

We love when we get to work with great people on a project they’re really passionate about. In fact, it’s why we do what we do! We just launched a brand new website for Business Leaders Network of Sedgwick County, which is an organization that helps increase workplace diversity by teaching companies how to work with, and integrate those with disabilities into their workforce.

Making information such as this more accessible to the world is really important for their success, and we were happy to have been a part of it. Plus, we love when we get to integrate design elements from our very own hometown!

Check them out at http://blnsg.org/.

8 Things You Didn’t Know About Turkeys

We bet you didn’t know…

8. Turkeys sleep in trees.

7. Female turkeys don’t gobble .

6. Eating turkey actually does make you sleepy.

5. Ben Franklin really wanted the national animal to be a turkey.

4. Turkeys CAN fly!

3. Turkeys have periscopic vision. (Because their eyes are on the sides of their heads!)

2. They actually, physically blush when they’re frightened, agitated, excited or sick.

1. Instead of using teeth to break down food for digestion, they have tiny stones in their stomachs that do the job.

We kind of wish we didn’t know about that last one… In any event, we’ll be out of the office Thursday and Friday – but back in action on Monday!

Happy Thanksgiving!

– Entermotion

The Best Thing You Can Do for Your Marketing Strategy.

This is not a self help article. This is not a rant about the state of today’s marketing practices. This is simply a reminder of something you probably already know.

There is so much hype about doing the newest thing. Maybe you’re feeling it? The pressure to use the shock tactic to get your prospects’ attention, make them fall in love with you, and then turn them into purchasing customers. For many people, it’s about the crash bang that draws attention in the first place.

You know, these types of outrageous things:

• Bubbles: The alien abduction film “Skyline” memorably spread the word about its upcoming theatrical release through creative means at the 2010 Comic-Con in San Diego. Special bright white bubbles were formed into people shapes and then released into the sky. When the people shapes caught the wind, they floated up and around hotel windows and over tens of thousands of comic book convention attendees, appearing to be humans abducted up into space.

• Hollywood:  Hollywood films continuously seek unusual marketing ideas for finished films, but outrageous marketing tactics have been used to raise financing for a film before it’s made. When the screenplay adaptation of the popular video game “Halo” was submitted to producers around Hollywood, it was delivered by couriers dressed in the signature uniform of the main character — Master Chief — who would then wait in the lobby while the script was read.

Because your company exists probably means you have competitors. So understandably there is pressure to stand out. In some instances, these outrageous tactics worked. Entertaining? Yes. Alluring? Possibly. But keep in mind – what you’re trying to do is convince your customers that you’re real, reliable and a brand they want to associate themselves with. While those loud tactics might turn heads, are they really effective long-term?

The idea is to build a brand, put your voice behind it, and be comfortable with it. No need to perpetually stress over what flashing neon sign will get the most attention.

So if a blinking website, frantic publicity stunts, or any other outrageous technique isn’t exactly who you are, or who you want to be, don’t worry. You don’t need to write it in the sky or anything; you’re real, and that’s what matters.

(Examples above courtesy of Smallbusiness.chron.com.)