There’s no simple rule for successful marketing. No one path leads to a million hits, and no single technique works for all business everywhere. But there are two secrets for making people understand your message: Understand it Yourself. Trying to achieve multiple goals with your marketing message? On the surface, it looks like you’re multitasking, […]
What’s the one thing you can do right now to get more business? Make sure you’re sending the right message to your clients. If your story is convoluted, unclear, disorganized, choppy or any other undesirable adjective, your clients will assume you run your company the same way. Instant credibility loss. Give your content a little […]
It’s a pretty common thing around here to swap reviews about books we’re reading, or have read. Now we’re passing those reviews on to you in the hopes you’ll find them as helpful as we did. Have a book you’d like to share with us? Let us know! This Week’s Recommended Reading: “The $100 Startup” […]
On the surface, we design websites. We make something pretty, and put it out there for the world to see. Then maybe we complement that pretty thing with business cards, letterhead, correspondence cards, and an email newsletter. One simple, pretty little package. That’s what all those template websites do, too. But design, real design, is so much […]
Let’s pretend you work for an internal marketing department. Your responsibilities range far and wide, and it’s possible you’re not super-human enough to be an expert at everything. In a dream world, you’d have an extra set of hands (or five!) to help you pull together projects when the only other option is to tell your […]