On the surface, we design websites. We make something pretty, and put it out there for the world to see. Then maybe we complement that pretty thing with business cards, letterhead, correspondence cards, and an email newsletter. One simple, pretty little package. That’s what all those template websites do, too. But design, real design, is so much […]
“This isn’t rocket science, nor does this need apply only to large commercial endeavors. A simple strategy can be adopted to help all ranges and types of websites. Big companies can use strategy to determine how best to educate new users about their products and make it easy to purchase them. Likewise, a non-profit can […]
Day in and day out, you work. While there is some variation in what that comes your way, most projects are eerily similar.
So how do you keep your stuff from blending together like a bunch of synchronized swimmers?
You have to find a way to stand behind your design. Yep- you are a reflection of the work you do. You and your work are one in the same; the success of one means the success of the other. But it’s only you at the worktable.
“We’ve been bucking the conventional thinking and practices that traditional agencies utilize for a while now, and we’re excited to introduce our new hybrid model.” – Philly Ad Club Lots of people like to use big fancy marketing words, but here in our cozy little studio, we prefer to speak human. We don’t see the […]
If you’re a small studio or agency, you may have heard something like this tumble out of a clients’ mouth: “We don’t want ‘friends’ or for people to ‘like’ us. We want customers.” “We can’t do this; it is nothing like what we’ve done in the past.” “I don’t understand why you put in so […]