The Art of #I’msorry

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me. – Steve Jobs What pulls us toward stories like Humans of New York, or Humble Pied, or those amazing New Yorker videos? It’s the opposite of what traditional marketing […]

When Less Really is More

If you follow leeclowsbeard on Twitter (and we strongly suggest you do) you’re often presented with enticing bits of food for thought. A recent niblet we liked: “Brands that will try anything often have nothing worthwhile to say.” It’s a knock back to reality when there are so many new and fun things to try, […]

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