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The Art of #I’msorry

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me. – Steve Jobs What pulls us toward stories like Humans of New York, or Humble Pied, or those amazing New Yorker videos? It’s the opposite of what traditional marketing […]

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Apr
26
Fundamentals
General

When Less Really is More

If you follow leeclowsbeard on Twitter (and we strongly suggest you do) you’re often presented with enticing bits of food for thought. A recent niblet we liked: “Brands that will try anything often have nothing worthwhile to say.” It’s a knock back to reality when there are so many new and fun things to try, […]

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Sep
13
Fundamentals

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