Brand guidelines, like every other part of your company’s public appearance (logos, websites, etc.) will prove to your customers that you pay attention to details, you believe your company has a unifying aesthetic, and your company understands the importance of branding. You know what it’s like when you see a brand’s content (a logo, a […]
The Content Marketing Institute came out with a study that explores how to be successful at content marketing. According to CMI’s study, “the 39% of B2B small business marketers who have a documented content strategy are more effective in nearly all aspects of content marketing than their peers who either have a verbal-only strategy or […]
What should you put on your site? Where should your links go? How should you format your page? A lot of questions go into web design. According to a study by Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias May, the world of websites has changed in the last 10 years. This study found that […]
Your landing page is any page that readers click on, but a landing page can be used to get readers to complete a specific task — whether that’s buy your product or click through to go to another page on your site. To create a landing page that converts into direct sales, there are few […]
There are over 150 million blogs on the Internet, and that’s just today. Not all of them are useful and not all of them matter, but it’s important to create blog posts that are both useful and unique. To do that, look at some ideas below. Interest is one of the most important […]