Understand Your Audience for Successful Content Marketing

The Content Marketing Institute came out with a study that explores how to be successful at content marketing. According to CMI’s study, “the 39% of B2B small business marketers who have a documented content strategy are more effective in nearly all aspects of content marketing than their peers who either have a verbal-only strategy or […]

17 Questions to Ask Before You Create a Content Strategy

  Creating a content strategy is all about figuring out who you are, who your audience is, and what type of content you want to create. To begin, you might want to ask yourself the following questions. What is the biggest selling point of my brand? Who are my competitors? What is my story? What […]

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