Is social media really important for marketing? In a nutshell, yes. It allows you to connect with customers, update your fans or followers, and hear advice. While we’re still all for traditional and print media, we understand that about “74% of online adults use social networking sites” (Pew). That’s a large number of people that […]
Your “about” page is going to be popular. It’s going to be the page that most of your customers gravitate toward. Why? Because they want to know who is running the show and how they can fit into the whole picture. Of course, you’ll want to give the customer some information about you and your […]
To make a blog successful, you must make sure that you are providing regularly updated posts that your readers want to read. Your blog should be about one main thing. Focusing your topics makes it easier for like-minded individuals to find you, it makes it easier for readers to continue reading your blog, and it […]
A Little Story Let’s imagine for a moment. You’re on the market for a new computer. You choose to purchase it from a local shop rather than a big conglomerate. You hope to get your questions answered by someone who can speak from experience instead of a training script. You have high hopes going in, […]
There’s no simple rule for successful marketing. No one path leads to a million hits, and no single technique works for all business everywhere. But there are two secrets for making people understand your message: Understand it Yourself. Trying to achieve multiple goals with your marketing message? On the surface, it looks like you’re multitasking, […]