With help from literary greats, we put together some guiding principles for giving feedback that’s less painful, and more effective. When you’re looking at someone’s work it’s so easy to say, “I don’t like that.” Or “That isn’t working.” But celebrating what’s valuable? That takes understanding. It takes a well-developed vocabulary. It takes experience. It’s […]
E-mail marketing. With the right touches of finesse, it can be incredibly effective. You can’t just send out a group of words to a list of people and expect societal interest in your company to shoot through the roof. As with all digital marketing pieces, you have to carefully select your message, tailor it to […]
We’re a multidisciplinary design studio, which means we do lots of things. But most of our time is spent on web design and development. So when our clients tell us they want a website, we know they really want so much more. They want a catalyst to drive their sales. They want their product to […]
If you follow leeclowsbeard on Twitter (and we strongly suggest you do) you’re often presented with enticing bits of food for thought. A recent niblet we liked: “Brands that will try anything often have nothing worthwhile to say.” It’s a knock back to reality when there are so many new and fun things to try, […]
Day in and day out, you work. While there is some variation in what that comes your way, most projects are eerily similar.
So how do you keep your stuff from blending together like a bunch of synchronized swimmers?
You have to find a way to stand behind your design. Yep- you are a reflection of the work you do. You and your work are one in the same; the success of one means the success of the other. But it’s only you at the worktable.