They Said What?!?
If you’re a small studio or agency, you may have heard something like this tumble out of a clients’ mouth:
- “We don’t want ‘friends’ or for people to ‘like’ us. We want customers.”
- “We can’t do this; it is nothing like what we’ve done in the past.”
- “I don’t understand why you put in so much effort. It’s only a website. Couldn’t we just throw up something and been done with it?”
- “We don’t want to spend any money but we want everyone to know about us, we want to be everywhere our customers are.”
Some of us in the industry are thinking “Yup. Been there before. Don’t clients know the importance of branding their company through strategic integrated marketing techniques?”
But the associated Ad Age article makes a great point- one we firmly believe in. It’s not their fault they feel the way they do. Do your part to educate your clients on how you can help them. Don’t write them off for not inherently understanding your industry- after all, you probably didn’t understand theirs on day one, either.