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How to Use Psychology to Sell
Remember when you were little and someone offered you an ice cream bar now or two ice cream bars later? Which would you take? Probably the one right now, because the only thing better than an ice cream bar is an ice cream bar now. This is what sales dudes and dudettes call “hyperbolic discounting.” […]
What’s Up With a Revamp?
Staring at the same website for 1825 days can get a little boring, so we were really excited to take on a redesign of Atlas MD’s website. There’s a lot to think about during a redesign, and we wanted to talk to you about some of the main points to consider before planning a redesign. […]
Tricks from Tested Advertising Methods to Help Your Headline
What distinguishes a good headline from a meh one? Can you spot the headline that will work better? Check our some of our favorite tips from Tested Advertising Methods.