We won’t be submitting anything to this: http://www.century2point0.com/ [Update: This link has since been deactivated.] Not because we think the logo can’t be improved, and not because we don’t respect the efforts of local designers to improve local design. We won’t be submitting because we think that design without project research, and proper study is […]
Wired: “In your experience, what’s the best process for design?” Brooks: “Great design does not come from great processes; it comes from great designers.” http://www.wired.com/magazine/2010/07/ff_fred_brooks/
Having something made specifically for you can’t compare to anything created for the masses, no matter which way you try to spin it. It’s just that way.
Some people have been going the cheap route lately when it comes to print and web stuff. We won’t lie- on some level we understand; we’re not exactly in a booming economy, anyway, and we’re finding our own ways to spend smartly. But there’s one thing we refuse to compromise on: quality.
It’s an overall unfortunate situation, really, because those who go the cheap route are missing a really great opportunity. This is your chance to get ahead- while everyone else is settling for a template, you can bust out with custom built materials. There’s truly no better way to get your customers’ attention.
“How do you get those uneven edges in your illustrations?” “I draw them, unevenly.” “What’s the best way to get this to look like it’s cut out of paper?” “Cut it out of paper.” “What typeface are you using? It looks so much like handwriting.” “That’s my handwriting.” Read the whole thing here. [Frank has […]