“Immerse yourself. You have to have a knowledge and understanding of what’s happening in your field.” – Art Direction Explained, At Last! “Don’t get stuck on a computer… Take care and tread lightly.” -Vince Frost.
Hey everyone, we’re back in the office and ready to start 2010 with a bang! We hope you had a wonderful holiday season and are as excited about the new year as we are.
You can’t go wrong with Photoshop Disasters- Or can you? 16 places to go for inspiration- Gallery Heaven Art Meets Matter- The Great Penguin Bookchase McDonalds goes McGreen- Is it lame? Are you a designer? Are you lazy?- No worries, you can still be successful. Can you quantify your relationship with the things you love? […]
Well, perhaps this isn’t the short version, but the only version: “It’s become apparent that you are excellent at making the clients feel their needs are being met, but Mr. Cosgrove has the rare gift of making them feel as if they haven’t any needs.” – Lane Pryce, to Pete Campbell. Where’s this from? You […]
We know our industry pretty well. We also know that we learn every day. So we write about what we do. We’ve found lots of clarity in writing about our business. It’s had a lot of subtle effects that are becoming more apparent as time goes on.
Writing helps you crystalize your ideas.
It helps you take a stand on topics. Forcing yourself to put your thoughts into words makes you decide how you want to be seen by your clients, and by your employees. It’s a cathartic process. Coming up with the perfect word to describe what you’re writing about can be salubrious. You’re defining your business and pinning down the adjectives that make it what it is. You can think all day long, but when it comes to actually formulating those thoughts, it can be tough sometimes. Writing helps.