Write About What You Do.
We know our industry pretty well. We also know that we learn every day. So we write about what we do. We’ve found lots of clarity in writing about our business. It’s had a lot of subtle effects that are becoming more apparent as time goes on.
Writing helps you crystalize your ideas.
It helps you take a stand on topics. Forcing yourself to put your thoughts into words makes you decide how you want to be seen by your clients, and by your employees. It’s a cathartic process. Coming up with the perfect word to describe what you’re writing about can be salubrious. You’re defining your business and pinning down the adjectives that make it what it is. You can think all day long, but when it comes to actually formulating those thoughts, it can be tough sometimes. Writing helps.
Writing heals wounds.
We would never write specifically about a client’s misdoings on our blog. We do, however, write generally about the experiences we have in dealing with clients frequently. It helps us to distance ourselves from our problems, and analyze them. If you can be scientific and educational about a topic, it helps remove the emotion from it.
Putting your ideas into a blog gets your ideas out in public.
At first you might be timid to have an opinion on things, but it’s the best thing you can do. Don’t be afraid to be opinionated (to a point) on your blog. We never talk politics, or religion, but we try to cover any topic that interests us and that we think might interest our readers. People who read your blog, whether it be clients, potential clients, employees, or potential employees will feel like they know more about you. The best defense you have against losing clients or employees is to make them your friend. The best way to recruit new employees or clients is to convince them that you’re nice, and that you know your stuff.
Writing shows passion.
People make decisions based on trust, and knowledge, among other things. If potential clients visit your blog and see that you have tons of relevant posts about your industry, and have a real voice behind your writing, they’ll know how passionate you are about your work. It’s not easy to fake that, and the amount of depth (both in thought and fact) behind your posts will further illustrate how much time you put into creating it. It’s easy to get caught up in an article if you’re interested in it in the first place. The final draft will show.