“We’ve read that the typical office worker is interrupted every three minutes, that it takes 15 minutes to recover from each interruption, that interruptions cost the country $12 trillion in lost productivity (the number fluctuates radically). We get it: interruptions are not welcome.”
– Workawesome
The goal is to stay focused, right.
It’s a challenge copywriters deal with- coming up with something new to say about the same old thing. But more than that, it’s coming up with a way to say it so you reflect WHO the client is, in a way the rest of their industry isn’t. You have to make it sound sexy.
Injecting personality into your copy isn’t easy- there’s a difference between truly representative and informal, informative and boring, knowledgeable and incomprehensible.
As a copywriter, you have to reinvent the language for each project you touch. Engage readers with a unique headline, turn of phrase, and interesting first line of text.
You’ve heard the cliche before: practice makes perfect. So how do you practice redesigning a website when you’re not in front of your computer?
Redesign everything else. Get in the habit of restructuring, re-organizing, and re-inventing things you see in the world.
“Designers are often reluctant to take advantage of them (conventions). Faced with the prospect of using a convention, there’s a great temptation for designers to reinvent the wheel instead, largely because they feel (not incorrectly) that they’ve been hired to do something new and different, and not the same old thing. (Not to mention the […]
We’ve recently been doing a little shopping for a service on a new project for one of our clients. Not having a particular starting place, we requested quotes from several different vendors, looking for specific elements in a response. In searching for someone to work with, we want to know they’ll do as good a job for us as we aim to do for our customers. Some of the things we look for include: