Let’s imagine running a college or university. You have all sorts of needs, all sorts of fundraising activities. Lots of people are dedicated to your school, but they all have affiliations based on their own world-view.
Some people are entirely interested in your football team, and would do anything to support it. Others would bend over backwards to support the math department. Still others would love to help out the English department, the drama school, the art school, and on and on.
Most colleges solicit donations in bulk. Patrons are left wondering if their charitable contributions actually end up in the hands they would prefer. It’s easy when you donate in huge bulk amounts, -funds large enough to warrant a plaque, or even a building. But what of the wonderfully interested and charitable people only able to donate $500, $100, or even $20?