We’d like to congratulate Dress for Success Wichita on becoming the first recipients of the 2015 Not-for-Profit Technology Grant from Net-Ability. Dress for Success, a local non-profit organization dedicated to promoting and encouraging Wichita women to achieve financial success by providing them with professional attire, will be using their technology grant in order to “monitor […]
We talked a little bit about bad copy and how it can negatively affect your website or email campaign, but there are plenty of strong examples of copy that can excite readers. Check out some of our favorite examples to see how other companies tell their brand’s story.We love the mysterious package company for their […]
Good copy isn’t enough any more. We need engaging copy— copy that catches readers immediately and leaves them hanging on for more. Here are some companies that we found doing things right. Virool makes advertising kind of..well..fun. And, of course, they put their copy in video form since that’s what they do best. The completely […]
Once upon a 2 p.m. dreary, the team sat weak and weary. Mr. CEO gathers the team together to talk about “deadlines.” He unrolls his notes, adjusts his tie, and opens up his computer to drone on for 45 minutes. Employees A, B, and C pretend to take notes while imagining they are in adventures […]
We love narratives. We gravitate toward them, and they can help us understand ourselves. And for your business, the story is the most important part. Sometimes, it’s even more important than what you’re selling or providing. To plan your story, you’ll want to incorporate traditional narrative techniques that will highlight the characters, setting, exposition, and […]