The MTV logo has been universally recognized since its ideological inception some 29 years ago. But back then, the station actually played music videos- something it hasn’t done for a while now.
Maybe you miss seeing your favorite videos on television… but that’s what the Internet’s for, right? The Internet lets you view nearly any video you want in just a couple of seconds- the days of waiting for your favorite show to come on were practically over with the invention of DVR anyway.
“The people who watch it today, they don’t refer to MTV as music television. They don’t have the same emotional connection that, say, the people who are writing about [the logo change] do,” MTV’s head of marketing Tina Exarhos said. Indeed, The Wrap called it “a minor change with major symbolism,” while The Hollywood Reporter wrote having “music television” in the old logo was “a constant reminder that MTV was branding itself one way, programming itself another.”- LATimes.
So while it’s sometimes risky to undergo a logo redesign because of rebranding issues, this time it makes perfect sense. The station evolved long ago, and now it’s time for the corporate branding to do the same.
As you can probably see, we've been pretty quiet over here, but that's because we've…
Happy Labor Day! We'll be out of the office on Monday, September 3rd, spending time…
Happy 4th of July! We’ll be eating burgers and testing out some new barbecue sauces…
How do you make the air cleaner, one small action at a time? One Wichita…
Frank & Oak and Alex & Ani are representative of the naming trend that has…
Entermotion is a web design studio in Kansas, but we still have families to eat…