A Logo Changes With the Times.
The MTV logo has been universally recognized since its ideological inception some 29 years ago. But back then, the station actually played music videos- something it hasn’t done for a while now.
Maybe you miss seeing your favorite videos on television… but that’s what the Internet’s for, right? The Internet lets you view nearly any video you want in just a couple of seconds- the days of waiting for your favorite show to come on were practically over with the invention of DVR anyway.
“The people who watch it today, they don’t refer to MTV as music television. They don’t have the same emotional connection that, say, the people who are writing about [the logo change] do,” MTV’s head of marketing Tina Exarhos said. Indeed, The Wrap called it “a minor change with major symbolism,” while The Hollywood Reporter wrote having “music television” in the old logo was “a constant reminder that MTV was branding itself one way, programming itself another.”- LATimes.
So while it’s sometimes risky to undergo a logo redesign because of rebranding issues, this time it makes perfect sense. The station evolved long ago, and now it’s time for the corporate branding to do the same.