“Great work entails risk. Most clients do not want to take risks; they prefer a safe retreat into the world of the merely good, or worse, the dismissively average. Still, if they are going to take that risk, they are much more likely to do so with agency people they trust. And trust is the very foundation of a great relationship. And that’s why I say a great relationship leads to great work … Some of what follows (in this book) is about working with agencies, but most of it is about building client trust.
“And this, in the end, is why client service matters. It matters because the work matters. And creating great work is what drives and inspires all of us every day.”
– Robert Solomon, The Art of Client Service
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