Clients: * Would you have the restraint, and courage to package your products this simply? * Would your product stand up to this type of packaging? Or are you using packaging to “hide” your product? * Would you be able to avoid adding bullet points, call-outs, headlines, and body copy? * Do you put enough […]
As you might expect, we won’t be here Thursday or Friday because of Thanksgiving. But if you really need help with something or find yourself in a hopeless website fiasco, please e-mail us at info@entermotion.com and we’ll do our best to take care of your needs! Happy Thanksgiving!
Giving out pricing
We’ve toyed for a very long time with opening up our pricing system. To be quite honest, we can nail down the exact cost of many jobs through a fairly formulaic process. It would take a day or two to apply programming to this https://entermotion.com/estimates to make it give you exact numbers. We could even assign a percentage multiplier to account for how busy we are at any given time adjusting rates accordingly.
We haven’t done it for one reason. To assign direct pricing to our services commoditizes them. We sell our creativity by the hour; nothing less, nothing more. We empathize quite directly with our potential clients who desire a starting place in regards to pricing, but it just can’t be done while staying true to the original intent of our business.
We recently had a conversation in the office about the show Mad Men, particularly about Don Draper. We noted that while Don certainly seems to have his professional life together (most of the time), his personal life is a completely different story. He is authoritative and sure of himself at work, but as soon as he steps through the front door of his home, he’s thinking of leaving again. He seems to have it all- the beautiful wife, the well-behaved children, the big house, a liquor cabinet in every room. But man, he just can’t get it together.
Then we talked about how it’s interesting that people can focus so intensely on something and become good at it. Then sometimes their brains sort of give up on thinking so hard, and the easiest tasks become difficult when they’re away from the office.
There’s a great link on Daring Fireball about SEO. It’s a nice opinionated article about how SEO is bunk, -but there’s another bit that makes it worth reading. At the end of the article is the secret to web marketing. Print it our and pin it up somewhere. “Make something great. Tell people about it. […]