It’ll Take Time. A Lot of Time.

There’s a great link on Daring Fireball about SEO. It’s a nice opinionated article about how SEO is bunk, -but there’s another bit that makes it worth reading. At the end of the article is the secret to web marketing. Print it our and pin it up somewhere.

“Make something great. Tell people about it. Do it again.

That’s it. Make something you believe in. Make it beautiful, confident, and real. Sweat every detail. If it’s not getting traffic, maybe it wasn’t good enough. Try again.

Then tell people about it. Start with your friends. Send them a personal note – not an automated blast from a spam cannon. Post it to your Twitter feed, email list, personal blog. (Don’t have those things? Start them.) Tell people who give a shit – not strangers. Tell them why it matters to you. Find the places where your community congregates online and participate. Connect with them like a person, not a corporation. Engage. Be real.

Then do it again. And again. You’ll build a reputation for doing good work, meaning what you say, and building trust.

It’ll take time. A lot of time. But it works. And it’s the only thing that does.”

Read the rest here: http://powazek.com/posts/2090