43 Is Just Too Many.

If you’re so inclined to call on 43 (as in ten more than 33) different style books for “consistency”- be our guest. Craziness. Read the post from Bobulate here.

NIKE- A Different Approach.

Nike to agency: “We have this new shoe that is really really flexible. It provides lots of bend to make sure you can grip the road, and prevents foot fatigue by allowing the runners foot to move more naturally. -How should we market it?” Standard answer. “We’ll make an instantly forgettable commercial showing a girl […]

Sound Mind. Sound Body.

We’re busy right now. Really busy.

A bottleneck of deadlines and exceptions to the rule has us by the throat. We have projects stacked on top of each other, overlapping each other, and sometimes following us out the door at night- a haunting todo list.

But there’s something to be said for losing a little bit of your sanity during times like this.

Say This, Not That.

You’ve probably heard of the book- Eat This, Not That. The book helps you choose the healthier option in a world full of fattening food choices that do nothing but bloat you and make you uncomfortable.

What if we could do the same thing for the English language?

People tend to use big words when they don’t need to- in the name of corporate formality. They think it sounds more professional, and think they’re meeting all sorts of compliance rules when all they’re really doing is confusing everyone.

Hillman Curtis Gets It.

So few people in the creative design industry understand mood and timbre. A brochure, a video, a website, even a billboard ought to have atmosphere. It ought to pull the audience into its world. It ought to feel real. Really real. It’s something all of us should work on harder.