NIKE- A Different Approach.
Nike to agency: “We have this new shoe that is really really flexible. It provides lots of bend to make sure you can grip the road, and prevents foot fatigue by allowing the runners foot to move more naturally. -How should we market it?”
Standard answer. “We’ll make an instantly forgettable commercial showing a girl of non-distinct ethnicity but obvious affluence running by herself at sunrise in a park with some vaguely motivational hipster music playing in the background. Then we”ll zoom in on the show for the final 3 seconds of the ad with “Nike.com” really big on the screen.”
Luckily Nike never goes with the standard answer. Most people would ask if videos like this really help sell shoes. We might ask if anyone is bothering to write a blog post about the “standard answer.”