Archives

Surprises are avoidable.

When do budgetary surprises occur? When bad planning happens… This is not to say that scope never changes in a well planned project. The fact is that when you are planing a project, you know very little about the finish line. It’s a simple fact, but it rings true. So how can you plan better […]

May
21

Does your design firm have to be close by?

A lot of our clients are in our hometown of Wichita. Several of them aren’t…

We have clients spread all over America. We use email, post, fax, FTP, and telephones to stay connected. While print-work has some unique challenges,(last week we had to overnight some Pantone chips to California) working on websites is seamless. In fact, our process changes very little if our clients are out of town.

The screen is a unifying medium for design and development. Wherever you have one, -you can work, or be shown work.

A few common questions…

  • How can you brainstorm?
    We work very collaboratively with our clients. You might think it would be difficult to share ideas. In fact, the meetings conducted via phone are often more productive than face-to-face meetings.
May
19

Glimpses of Genius Beauty and Novelty – One step ahead

Fantastic motion graphics… What do colors mean? – Colour Lovers Where’s the manual for email? – email sense the Cornell Method – Take great meeting notes Reality vs advertising, or – What photography can do

May
04

The Specialist

We’ve lost a few RFP’s in the last year. Each one of them hurts… We spend a lot of time, research, and sweat when we respond to a request for a proposal. If it’s worth doing, -it’s worth doing well. Overall, our ratio of landing RFP’s has been very high,(still is) but we’re noticing a trend. We call it the specialist trend.

In the advertising/design business, a new breed of company is emerging. They do business the same as before, they read the same textbooks they did a year ago, they apply the same logic the industry has been using for decades, -but now they’re specialists.

Apr
25

Glimpses of genius beauty and novelty – snickers

  Buy one get one free – bad idea… Fonts = visual language – Helvetica Advertising should not be intrusive – SXSW Greeking is not a language – Lorem Ipsum

Mar
22

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