Quote for the day: on Problem Solving.

“Everything depends upon execution; having just a vision is no solution.” – Stephen Sondheim

A Logo Changes With the Times.

MTV has decided to make a change to their logo by nixing the “Music Television” bit.

The MTV logo has been universally recognized since its ideological inception some 29 years ago. But back then, the station actually played music videos- something it hasn’t done for a while now.

Maybe you miss seeing your favorite videos on television… but that’s what the Internet’s for, right? The Internet lets you view nearly any video you want in just a couple of seconds- the days of waiting for your favorite show to come on were practically over with the invention of DVR anyway.

Words You Should Get Straight to Avoid Looking Silly.

When you sea words used in the wrong context, you want to bough your head and prey for people to take more time with there writing.

(That sentence was more difficult for us to write than you could ever imagine…)

But just in case you’re not clear on some of those homophones, here’s a refresher course.

See vs Sea
I see the typo in line two of your article.
In that picture of a beach, the sea is churning in the background.

To vs Too vs Two
We’re going to the meeting in fifteen minutes.
She spent way too much time on that sketch. (This “too” is so important, it deserves an extra “o”)
We have two extra postcards in our samples folder.

Their vs They’re vs There
Their plane was grounded for mechanical reasons. (Shows possession. Whose plane? Their plane.)
They’re going to meet us at the restaurant instead. (Contraction: They + are.)
Your new desk will be right over there. (Shows direction.)

The iPad is More Than “Just Another Reading Tablet.”

Apple released the iPad today, which is the love child of the MacBook and the iPhone/iPod Touch. It’s the next big thing in their revolutionary family of products, but this one stands out to us for another reason. It breathes new life into “print” media.

Everyone’s wondered what will happen to print, namely the fate of newspapers. Printing is expensive (so are the ads), and nearly everything can be accessed online. To many, reading the paper version of the newspaper has become an antiquated notion. From a studio perspective, we’ve seen our clients decide against using print campaigns and go with digital ones instead.

Domino’s Doomed to Fail?

We’re sure you’ve already heard/read about/seen it. Domino’s launched a new ad recently admitting its failure to make delicious pizza. They even went so far as to compare their own crust to cardboard, and their sauce to ketchup. Wow.

Being honest, admitting failure and illustrating a plan to improve usually fares well with consumers… under one condition: that the product really does improve.

Domino’s dedicated an entire website to this Pizza Turnaround. But hold on, we’d like to point out a few things first.

Disclaimer
From a studio standpoint, we think Dominos’ ad agency did a great job with this ad. It’s appealing, well put together, and quite frankly, attention snatching. We watched the thing all the way through the first time we came across it. Had we been bigger fans of Domino’s in the first place, we might have tried the new stuff.