Archives

Fundamentals – CMS – What’s possible?

Content management is this kind of other-worldly thing to most people… What’s possible? What can I do? What if we did this? What if we did that?

The short answer is that a CMS system is capable of virtually anything you can imagine (as it pertains to website maintenance.) The real questions are “how much would it cost to build it?” and “how much would it be worth to me?”

May
21

Fundamentals – Questioning your identity

We do a lot of logo, and identity design. It’s always interesting to see how a company, or an individual reacts to the process. It’s a catharsis of sorts. It forces you to ask questions you may be uncomfortable with, or unfamiliar with. Logos have implied meaning; -almost like a rorschach they create introspection.

If you’re starting a business, or reinventing one, we’ve put together a quick list of conversation starter questions that may help you clarify your brand. It’s not an easy process, and it will likely be a bit maddening. -Every journey begins with the first step…

Apr
16

Fundamentals – Website Design

Proficiency at design is often overlooked as a requirement for a development partner. Regardless of the purpose, or the technology that drives it, the way your website makes your users feel will predict your success.

No detail is above scrutiny within the proper scope and budget.

People are pretty immune to a sales pitch these days. Users know cool when they see it. Count on you’re audience being finicky, and discerning. If you’re not in the demographic you’re trying to appeal to, make sure you choose a developer who knows how to get into the hearts of that group.

Mar
30

Fundamentals – Where to start

There is an old adage that says, “You can have it good, quick, or cheap -choose two.” It’s a good line, and it sums up something you’ll be wrestling with when starting to build a website.

Our advice is to never compromise on quality, find a way to adjust other aspects of your project.

  • If you have a tight budget… shrink your scope, or extend your timeline
  • If you have a tight deadline, shrink your scope, or expect to spend more
Mar
27

Bits of wisdom

[Work] below your means. If you can handle three elements, handle only two. If you can handle ten, then handle only five. In that way the ones you do handle, you handle with more ease, more mastery, and you create a feeling of strength in reserve. Picasso The business community wants remarkable advertising, but turns […]

Feb
05

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