Archives

Your Autograph.

How often do you imagine you’re signing your name to your work? Design is largely anonymous, but you shouldn’t think of it that way. Would you let it out of the studio if your name had to be on the back? Imagine that byline is real. Let your standards change accordingly.

Mar
23

Time for a Tuesday Gut Check.

“In reality, high quality work begets high quality work, and low quality work begets low quality work.” – Web Designer Depot. For every reason it might be easy to settle for sub-par work on a web design project, Web Designer Depot gives us even better reasons why you shouldn’t in this recent article. They include: […]

Mar
09

Some Advice on Advice.

Turn to any prominent blog online today and you’re likely to get lots of encapsulated nuggets of knowledge. Top 10 lists of what you “ought” to be doing. Lazily cast off quotes about how the “right way” to do things.

Good writers persuade, they use turns of phrase. Better writers build cases for their arguments, and discredit the opposition. In the face of smart, savvy, educated writing, the people who are adrift and looking for answers are prone to grab onto the life raft thrown them by the grounded, benevolent writers. But lets consider:

Mar
01

The Grand Old Tradition of Selling a Package Deal.

This article by the ever-audience-dividing 37Signals needs addressing.

Every year or so we think about publishing prices for our projects. Every year we don’t. Many times our new clients fit exactly in the same launchpad as the previous occupant. We’re not formulaic, but there are similarities.

There’s a tendency, the longer we’re in business to just propose costs based on our previous averages. Every time we start to feel these blinders start to crowd our eyes we do our best to take them off and see the wide world again.

A Word on Restraint.

Restraint Restraint is one of the most important exercises for a designer to practice… also one of the most difficult. When you have a bunch of great ideas, it’s human nature to want to implement them all at once. Don’t do it. Take only the one or two ideas you can implement most effectively, and […]

Feb
18

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