“The way you feel about yourself and your talent sets the tone for all your client interactions. Think of your clients as mirrors. If you complain they don’t treat you well it’s probably because you’ve taught them not to treat you well. If you complain they don’t pay you on time, it’s probably because you’ve […]
“The small agency is the engine driving a more positive future for our industry.” – Bart Cleveland in Ad Age
We’ve always thought a small, diverse team with lots of talent can outrun a larger team. In our opinion there are definite benefits to being small.
Lizard brains, thrashing and self-sabotage. What else would you expect from Seth Godin?
Did you know there are two ways to write follow-up?* Follow-up when used as a noun. “The follow-up came in the form of a phone call.” Follow-up when used as an adjective. “His follow-up meeting lasted two hours.” Follow up when used as a verb. (Notice- no hyphen!) “She promised to follow up within the […]
Open Letter to a client in search of an agency.
Sir or Madam,
If you have decided to hire a new agency, permit me to suggest a simple way to go about it.
Don’t delegate the selection to a committee of pettifoggers. They usually get it wrong. Do it yourself.
Start by leafing through some magazines. Tear out the advertisements you envy, and find out which agencies did them.
Watch television for three evenings, make a list of the commercials you envy, and find out which agencies did them.