Buzzing about Beeatrice

How do you make the air cleaner, one small action at a time? One Wichita company has the answers. With the help from Beeatrice, a clean-air-loving bee, the City of Wichita wants you to pledge for a better and brighter future. We fell in love with this tiny bee and its big goals, and we […]


How to Use Psychology to Sell

Remember when you were little and someone offered you an ice cream bar now or two ice cream bars later? Which would you take? Probably the one right now, because the only thing better than an ice cream bar is an ice cream bar now. This is what sales dudes and dudettes call “hyperbolic discounting.” […]

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