With help from literary greats, we put together some guiding principles for giving feedback that’s less painful, and more effective. When you’re looking at someone’s work it’s so easy to say, “I don’t like that.” Or “That isn’t working.” But celebrating what’s valuable? That takes understanding. It takes a well-developed vocabulary. It takes experience. It’s […]
* The Strokes – Tap Out * Haim – Forever * Jazztronik – Voyage * Papa – Put Me to Work * The Dead Ships – You Were Young * Giovanca – On my way * Cayucas – Cayucos * Lana Del Rey – Summertime Sadness (Cedric Gervais Remix) * Father John Misty – Hollywood […]
We got the Ancaire business cards back from the printer the other day. Love how the emboss and die cut turned out on these.
Print pieces often have very specific calls to action. Sometimes that call to action is filling out a form and mailing it back to the sender. A really good way to make it as easy as possible for the recipient to take action is by paying for the return postage. Not only is it saving […]
E-mail marketing. With the right touches of finesse, it can be incredibly effective. You can’t just send out a group of words to a list of people and expect societal interest in your company to shoot through the roof. As with all digital marketing pieces, you have to carefully select your message, tailor it to […]