“While so many in our business want to talk about concepts, I fancy ideas. When they speak of campaigns, I…
Nike to agency: “We have this new shoe that is really really flexible. It provides lots of bend to make…
“Designers are often reluctant to take advantage of them (conventions). Faced with the prospect of using a convention, there’s a…
“We surf the Internet. We swim in magazines. The Internet is exhilarating. Magazines are enveloping. The Internet grabs you. Magazines…
We’re busy right now. Really busy. A bottleneck of deadlines and exceptions to the rule has us by the throat.…