Extending Your Brand: How Design Firms Can Help You Reach Your Goals

How to Extend Your Brand
Imagine that you handle sales for a mid-sized company, but your boss calls you in for a meeting on Monday morning. Your boss needs you to handle a redesign of your website, but you’re not a designer. Instead of searching for freelancers or contacting your cousin’s friend’s girlfriend who once designed a website for your uncle Larry’s spa company, it’s best to have a company on standby whose work you trust and whose capabilities are aligned with your mission. Working with a trusted design firm can help you ensure that your goals and vision are met with excitement and skill.

A Lasting Partnership

A creative partnership is not easy— it takes a lot of meetings, a lot of saying no, and a lot of trust, so it’s important to forge partnerships with people that you trust. Yes, metrics matter. Yeah, analysis is important. But if you can find a team whose spirit you believe in, who motivates you to perform your best every time, and who can help you achieve your goals, then the rest will follow from that. When you work with a design firm, you work with a team of people who care about your goals, who understand your needs, and who can help you progress.

Sharing Success

Imagine that you receive an award-winning logo from a design firm. After five months, your company receives some local successes. Your products are appearing in magazines, your team is winning awards left and right, and your brand is starting to stand out. Your design firm is going to celebrate with you. A design firm is going to act as a partner, your biggest fan, and your support system. They’ll know your company intimately, so whenever there’s a problem, you can call them up, they can fit you in, and you can show up to work happy and healthy on Monday morning with no signs of sweat, Photoshop disasters, or broken websites. It’s as simple as that.

Specialists Are Special

This one is obvious, but it’s something that we think gets thrown under the rug a lot. Specialists are trained and skilled at what they do. You wouldn’t go to a veterinarian for a haircut (even though they can probably cut a mane very well), and you wouldn’t look to a ballerina for an oral exam (unless they also have their Doctor of Dental Surgery degree). The beauty of working with a firm is that they care deeply about their cause and they care deeply about yours because, let’s face it, when you do well, they do well. And they want to be toasting the Champagne with you when you hit your goals.

What You Can Get

A design firm can give you tons of support, but we like to think that the best thing they can offer is a sense of peace. Yeah, you still have to go to your boss and show them what the design firm came up with, but the pressure is off of you a bit because you’re working with a team of people who understands the business of design and who can deliver on exactly what they promise. It makes it a little bit easier to manage the rest of your workflow when you don’t have to think about the design and upkeep of a website.

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