Why Newsletters Matter and Why You Need One
Businesses are constantly looking for ways to make their work, ideas, and projects stand out. While blogs and news pages can help, we wanted to explore the wonderful world of newsletters because writing and publishing a weekly, monthly, or bi-monthly newsletter can help you receive a higher ROI than other forms of marketing.
Newsletters help people decide what their next move should be.
Newsletters can help you do the following:
- Remind customers about a specific product or campaign. Let’s be honest. Your customers get a lot of emails every day, and they can’t remember every single promotion or campaign, even if it’s a great one. Create a memorable newsletter or drip campaign to remind your customers that you have something great to offer them. Remember to make sure you understand your customers before you send them a newsletter.
- Inform your readers about a specific idea, project, or newsworthy item. You don’t want to saturate your readers with too much information, but once in a while, a well-informed article, an in-depth newsletter that highlights your new projects, or a newsworthy item that is easily shareable can encourage your readers to spend more time with your products or services. Before you send out a newsletter, review ways to write an email that gets read.
- Offer discounts. Newsletters are great for discounts and promotional items because they can be read at the reader’s convenience, they are easy to store and share, and they cost next to nothing to send out. And according to Campaign Monitor, “email delivers the highest ROI for marketers.”
Based on their data, Campaign Monitor found that “emails receive even higher ROI than affiliate marketing or paid searches.” Consider how you’re spending your marketing money— shifting to a focus on a newsletter or email campaigns can help you gain more money while satisfying your customers’ curiosity.
- Campaign monitor also noted that “email opens on mobile devices grew 30% from 2010 to 2015.” So when you do send out an email marketing campaign, make sure that it’s fully optimized for mobile devices before you send it out.
- Email newsletters should be personalized to each customer. According to Experian, emails with personalized subject lines are 26% more likely to be opened (via Campaign Monitor).
A newsletter should be as much about your customers and their needs as it is about your product. Good luck!