No More Blame Game.
There are hoards of articles out there about what to watch out for in clients. Most of them make the clients out to be the bad guys. It’s easy to think you, as a studio, can do no wrong.
We think it’s a two-way street.
We’re fortunate enough to be able to choose who we work with most of the time. Our list of clients includes those who we feel we’ll be able to work well with, and who value the same things we do. It’s not always a perfect marriage, but as with any relationship, it takes two to tango. We think instead of expecting the client to communicate perfectly from day one, or do anything perfectly from day one, we can be proactive and make the communication as easy as possible for them. Of course, there’s only so much we can do before the client has to fulfill their end of the bargain, but we think it’s time to stop stereotyping clients. In most cases, there’s something we can do better.
So next time you’re in a communication rut with a client, ask yourself- how can you fix it? What could you have done earlier on in the process to avoid it in the first place? Look in the mirror to find the problem, and know that at the end of the day, you truly did everything you could to prevent communication errors. It’s a good feeling.