Quote for the day: Explaining the Reason Behind Our Decisions.

“As designers we can’t stand in front of a client and just say, ‘Look here, there’s more space, it looks nice. It works because otherwise it is cluttered and sloppy if we put in more of your message.’ You need to be prepared to speak about your design based on concepts and fundamentals and the matter of fact theories that they are.” -Fresh Creative

We could all work a little harder at speaking knowledgeably and factually about our industry. Design deserves it.

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