Tim Cook on Apple

Love this quote from Tim Cook on Apple:

“We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.

And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think, regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well.”

Read more of it here: http://www.macrumors.com/2009/01/22/tim-cooks-view-of-the-apple-philosophy/

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