Advertising Reflects Corporate Culture
An inability to push out successful advertising reflects an inward inability to succeed.
- Inability to get groups to decide
- Inability to strongly filter ideas
- Inability to see through your customers eyes
- Inability to understand what your product really is
Try to think how many companies have terrible ads, but are still successful. You may know of poor companies with great ads, and great companies who don’t advertise- but can you think of any great companies with bad ads? Maybe it’s an inability to trust an agency, maybe it’s not being able to choose correctly, maybe it’s fear, or just being out of touch. Whatever the source, it’s a great indicator of a company that’s struggling.