The strength of online advertising is in its directness.

A few thoughts on online advertising from NY Times online.

“With memories about how the recession of 2000-2001 decimated the Internet sector, we’ve been looking for signs that the current economic turmoil is again going to melt the wings of the current crop of Internet high-fliers to fall back to earth.

I’m going to say something that makes me cringe: it really is different this time.”

“…There are two main reasons for this, one is unique to this time period, and another perhaps structural.

Right now, we are in the middle of a significant shift of marketing money to the Web. After a decade of testing and dabbling, marketers have found some online methods actually can bring them sales. Moreover, they are catching up with customers who spend a greater percentage of their time online than most advertising budgets accord to the Internet.

Second, much of Internet advertising is tied closely to what people are actually still buying, rather than the hopes of marketers that they will buy more.”

In our experience, -it’s true. Maybe not for all products, and even fewer services, -but online ads really do pay off. And they’re amazingly cheap compared to other forms of media…

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