It’s a powerful testament to the impact that design can have on a company, and a person. As designers, we all appreciate seeing a client who is moved by the process, and values it’s outcome proportionally. It’s really neat to see Steve Jobs, a person whose individual taste has resurrected Apple, talk about the process of being a client.
What’s probably most interesting is hearing about Rand’s approach. It’s that marriage of art and business that makes truly great design.
Paul Rand owned simplicity. Here’s a few of examples: (and don’t hold Enron against him)