It could be said that a newspaper redesigns itself every day. With websites, people tend to think of a redesign as changing content, and updating pages. Maybe adding some pages, or removing a few.
Of course a redesign usually includes some graphic changes, but the real purpose is usually to tell a better more up-to-date story.
So why did it get to a point where “redesign” was the only option? The simple fact is that most people treat a website like it’s a brochure. A website is not a brochure… A website is not a brochure… A website demands interactivity, -it demands to be current.
People tend to accept the fact that the brochure you printed 10,000 units of might have an out-of-date phone number, or paragraph. The expectation of digital media is that you will show the care to change the information to be current. The financial penalty to be accurate is minimal.
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