Several of our retail design projects have been featured in “1000 Retail Graphics.” The work spans from signage to identity to print
The book is available on Amazon
Featured clients include:
More photos after the jump.
* After our own heart – Micro donkeys
* Advertising goes big – really big
* How to work with a designer – mostly good article
* Cool business cards – media is the message
It’s been hectic recently. It’s hard to remember a time when we have been as busy as this. Still, -we’ve managed to implement a zoom-able light-box feature on our portfolio website. It’s been part of the plans since the first day we launched our website, and it’s very gratifying to finally turn it on. Just click the large photo in the middle of the portfolio to get an even larger view…
One of the things that has always bugged us most (although there are a bunch) about Internet Explorer is the atrocious font rendering. We always assumed it was a system level problem… All it takes is a company like Apple who really cares about typography to figure out a way to make fonts render properly in a browser. The new Safari for Windows is going to be an eye opener for a lot of people who have to read on screen all day.
We are in the business of not only picking needles from haystacks, but deciding if the needle looks cool once we find it. So far be it from us to point fingers at a fellow logo designer, -but this is a bit nuts.
The new Olympic logo rings in at just about 400,000GBP, which equates to $796,712 US. Which is fine if it’s cool… Unfortunately it’s not…
Here are some quotes about it:
“a puerile mess, an artistic flop and a commercial scandal”
– Stephen Bayley (designer)
“I feel it is an embarrassment and portrays our country in the worst possible way.”
– Jonathan Ellis (petition signer)
“This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games”
– Jacques Rogges (IOC Chair)
“When people see the new brand, we want them to be inspired to make a positive change in their life.”
– Tony Blair
So as you can see, views are quite polarized… although they shouldn’t be.
A quick brainstorming exercise on an Olympic logo might reveal words like:
Not sure any of those words can be exemplified in the new logo…
When logos are put under world-wide scrutiny they’re usually watered down to please everyone. They’re really expensive because of all of the focus groups, and committees. This one defies a lot of convention, (which is good) but it does it with no regard for the brand (which is never good).