What’s the Next Step?

Anthony Del Monte thinks What Now? should be the mantra of every studio or small agency.

We totally agree, with a slight twist. We like to ask “What’s the next step?”

It’s how we stay proactive in a world where lots of small projects rule. It’s how we let our clients know we’re ready to move on. It’s how we end practically every internal conversation.

Thinking ahead to the next step is not only crucial to fluidly completing a project, but it’s a great way to stay (literally) one step ahead of everyone else.

Design Quote of the Day.

“Graphic design is a powerful tool. Like in life, designers should always be conscious of where every decision they make will eventually lead. Constant reflection is essential, and not putting yourself in front of the job is a must. Every job is a completely new situation and needs to be considered in a new way. […]

Too Many Decisions is a Bad Thing.

Having options– perceived infinite choice– isn’t all it’s cracked up to be. Tim Ferris hits on relationships in his article, but what he’s really saying can be applied to our industry, too. There is this perception that the more options you have, the better. You have freedom to choose, flexibility to head in a slightly […]

Social Media Hits the Journalists’ Bible.

“We’re planning to add a new section to the AP Stylebook on new media and social media, and we want to hear your suggestions. What entries would you like to see? What terms would you like defined? What questions would you like us to answer?

Design, Meet Espionage.

“In the world of espionage nothing is what it seems. An umbrella is a gun, a pen is a microphone and those unassuming people around you might be informants. Red Tettemer created this for the International Spy Museum in Washington DC.” – Via Adland. Check out the video