Almost a year ago several of us were fortunate enough to hear Jim Sherraden of Hatch Show Print speak about his life, and business. He’s a Kansas native, a great story teller, and was even nice enough to cut us a deal on a large poster featuring a donkey to hang in our conference room. Jim is the purposeful recipient of a lot of visual history. It didn’t just land in his lap though, in fact he worked quite hard to get where he is today.
Since the founding of Hatch over a century ago, they’ve done promotional posters for the likes of Elvis, Johnny Cash, and even more modern acts like Pearl Jam, and Coldplay. For the most part the Hatch portfolio revolves around music, and due to the fact that they’re in Nashville; -a lot of country music. After much coercing Jim eventually talked the Country Music Hall of Fame into purchasing Hatch, and allowing Jim to do what he seems to really love… Curate the Hatch legacy, and make it relevant to future generations.