No, we’re not talking about a new community involvement group for the wives of the deceased. We’re talking about typography, and the total beginner mistake of leaving a word dangling all by itself at the end of a column of text. In desktop layout editors, it’s possible, and completely necessary to control the wrapping of […]
We read an article in last weeks Business Journal that had a quote about a website statistic. Back in the good old days of the first internet bubble, people used to talk about “hits” to their website. It sounded so important… In actuality, a hit is the simplest form of website transaction, and not terribly […]
#10 Not budgeting for content creation.
No matter how it looks, or how it works, at some point people will actually read what you have to say. Re-using old content, or doing a bad job of writing it yourself is a quick way to turn a good project bad.
#9 Not planning ahead.
It’s impossible to plan for everything, -but not having your act together in the beginning means you won’t have it together in the end.
#8 Trying to do too much.
A small website today is better than a huge website a year from now. Keep an eye on what really matters to ensure your project actually gets off the ground.
It’s the one thing skipped over most often in ecommerce planning. People justify it. They keep it at the bottom of the list. Sales tax. There are so many questions, most people’s only defense is to ignore the whole subject.
Most things are bought per-unit. A unit based on weight, length of time, or quantity. A unit based on presumed quality…
Quality is an intangible though. To the connoisseur it’s evident, but not to the novice. To the first timer, every wine tastes the same. Every painting looks equivalent. When in doubt, people cling to what’s familiar. They choose the sweetest wine, the most ordinary painting. Unless… There is a price tag visible…
When price enters, people use it as standard. The more expensive an item is, the better it must be. It’s a good, but often misleading rule.
“Pick what you like” is the sage advice given to us. In marketing, it’s usually the worst advice you can take… The only right answer in marketing is “choose what your customer will like.” -What a confusing situation most small business people find themselves in. Being forced to choose things that may be counterintuitive to their own gut instinct. Not only that, – but being asked to pay a premium for something they neither trust, or understand.
Obviously it’s quite easy to get taken advantage of in such a situation.