What does “oven baked” mean? Isn’t all bread baked in an oven? Does “fresh” need to be stated? Shouldn’t all bread commercially sold be fresh? But which one do you want to buy? Bread. Fresh Bread. Fresh Baked Bread. Fresh Oven Baked Bread. The use of more descriptors helps us imagine the product better. There […]
Does your content suck? 20 Warning Signs you should look out for. Political ads drive you crazy? Find out why they work. People work from all over, but they’re still creative. A look at some non-traditional office spaces. Do you wear the hat of project manager? Are you any good? What do you do in […]
“Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers.” – UnMarketing When you stop trying to attract clients with all those conventional marketing techniques and start talking to them, you make something awesome happen. […]
We won’t be submitting anything to this: http://www.century2point0.com/ [Update: This link has since been deactivated.] Not because we think the logo can’t be improved, and not because we don’t respect the efforts of local designers to improve local design. We won’t be submitting because we think that design without project research, and proper study is […]
Wired: “In your experience, what’s the best process for design?” Brooks: “Great design does not come from great processes; it comes from great designers.” http://www.wired.com/magazine/2010/07/ff_fred_brooks/