“The Audience Is Not A Target. We Are Not A Gun.”

“The Audience Is Not A Target. We Are Not A Gun.

We just help companies communicate what they believe.

As mission statements go, it’s a little short on whizbangery. But it’s true and to the point and it’s gotten us this far. We’re sticking with it.

For us, it’s important that our clients believe in what they’re doing. Because the time is gone where brands can be methodically rammed into existence. Today, the strongest brands are built around shared beliefs: between people and products and so on.”

Lovely. via Planet Propaganda.