Aluminum is the New White

In usual grand form, Apple put out new MacBooks, and MacBook Pro’s today. Not only are the laptops drool worthy, -listen to some of this copy writing.

“Redesigned, Reengineered. Re-everythinged.”

“So fast, you’ll forget it’s a notebook.”

“What a quantum leap looks like.”

And the best…

“New design. New features. New technologies. All engineered to standards that don’t even exist yet.”

http://www.apple.com/macbookpro/
http://www.apple.com/macbook/

Long live the Steve.